Healdsburg VIP Camp

March 14-17, 2019

Train with PacWest in Sonoma County – Home to Ironman Santa Rosa and World Class Wineries 

We are excited to announce that our 11th annual late winter training camp will be held in the gorgeous wine country of Sonoma County, California. This special 4-day destination camp will be centered around the beautiful town of Healdsburg.

This one-of-a-kind VIP camp is designed to significantly elevate your training knowledge and overall fitness going into the 2019 race season including those preparing for one or both Santa Rosa Ironmans (140.6 & 70.3) while also adding a luxurious touch with fine food and wine tasting experiences.


You will have fun leaning how to train more efficiently and effectively from one of the leading triathlon and endurance coaches in Northern California – Coach Jay Ridgeway. The goal of this specific VIP camp is to make you faster, smarter and more strategic with both your training and racing while surrounding you with the luxurious amenities that the world famous Sonoma wine country has to offer.

  • Train with us to gain insights into how you can elevate your triathlon performance. For a limited number of athletes, we’ll provide 4 days of personalized coaching and customized instruction.
  • Preview parts of the swim and bike course for both Ironman Santa Rosa 140.6 and 70.3 races.

We will help you improve your fitness, set goals and develop a training plan for the 2019 season. And we’ll make sure that you get to taste and sample some of the best wine and food in Sonoma’s Dry Creek Valley along the Ironman bike route.

We’re also planning to offer other activities for the “Sherpa” in your life (a.k.a. significant other) so plan to bring them along to experience Sonoma and to learn how to plan and support an athlete in an Ironman race.


If you’re considering a triathlon or Ironman race (especially Santa Rosa 140.6 and 70.3) for 2019, or you just want to learn how to improve your training with fewer hours and have a better life, this is the camp for you. This camp is for motivated triathletes of all abilities and all fitness levels who want to become faster while training more efficiently. Most athletes will improve with less time training using Coach Jay’s methods for reducing risk of injury while increasing fitness and gaining speed in the water, on the bike and on the run.

It doesn’t matter if you’re an enthusiastic novice or a veteran of the Kona Ironman. We will help you develop a training and racing strategy and provide instruction on how to use new techniques and technology to help you maximize your training efforts. Our camp is designed to help you learn by doing.  We’ll kick-off each purpose-driven session with a concise explanation of our goals & objectives and teach you the skills that will make you faster, then we’ll go out and practice them together.

Unlike other camps, we won’t destroy you during these workouts. Instead we’ll teach you how to become a smarter, more efficient triathlete. You’ll leave camp with a clear and actionable plan for continued improvement.


First, Coach Jay will be teaching every session, every day, 100% of the time – offering instruction, evaluating your abilities, identifying issues that might be holding you back and diagnosing solutions that will lead to improvement.

Second, this camp is designed with the goal of helping you get faster through more efficient training. Every session has its purpose. Jay’s goal is to make you a better triathlete by teaching you intelligent and purposeful training methods, not by simply piling on more training hours. You’ll learn that – in many cases – “less is more.” Once we dial in your personal training loads, we’ll analyze how your nutrition, strength, and biomechanics can be fine-tuned to further improve your performance.

Third, before arriving at camp, we’ll conduct a one-on-one phone consultation with you to precisely determine your interests, abilities, strengths and weaknesses. Then, we’ll follow-up with you by providing a 90-day strength training prescription and nutritional guidance that will keep you on track long after the camp is over.

Finally, our immersive triathlon training will take place in and around the amazing venue of Healdsburg and the Dry Creek Valley, home to the Santa Rosa Ironman 140.6 and 70.3 races.


Training Camp Cost*
$1,000 per athlete – PacWest annual member
$1,250 per athlete – Non-PacWest member
* Lodging is not included

Price includes

  • Pre-camp consultation with Coach Jay
  • Welcome reception at Hotel Trio with wine tasting, appetizers, charcuterie and salads
  • Luxurious estate chef-prepared 4-course dinner with paired wines at Trattore Farms
  • 4 days of swim, bike, run and strength training
  • One 50-minute professional massage
  • Instruction on how to develop an annual training plan, evaluating your abilities, identifying issues that might be holding you back and diagnosing solutions that will lead to improvement
  • Special guest speakers
  • We’ll also focus on how to use some of the new technologies and tools available to improve your training methods and biomechanics
  • Post-camp follow-up with 12-week strength and fitness plan
  • Options for individualized training plans for season or race specific training

Cost for Non-Athletes* (Significant Others/Sherpas)
$400 per person
* Lodging is not included

Price includes

  • Welcome reception at Hotel Trio with wine tasting, appetizers, charcuterie and salads
  • Luxurious estate chef-prepared 4-course dinner with paired wines at Trattore Farms
  • Organized day activities in and around Healdsburg
Camp Headquarters

Hotel Trio Healdsburg*
110 Dry Creek Rd, Healdsburg, CA 95448
(707) 433-4000

* Hotel Trio Healdsburg is a Marriott Property.

Special VIP Camp Room Rates
$188/night ($179 + $9 destination fee) plus 16% occupancy tax
Check in: Wednesday, March 13
Check out: Sunday, March 17

Reserve Your Room Now – Coming Soon

Room Amenities

  • Spacious suites (King & Two Queens)
  • Full kitchen with appliances & serving ware
  • Full-size refrigerator
  • Cooktop & microwave
  • Pots & pans
  • Silverware, plates & cups
  • Flat-screen TV with HD programming
  • Living/sitting area with comfortable sofa
  • Dining area 
  • Keurig coffee/tea maker

Hotel Amenities

  • Complimentary Wi-Fi throughout the hotel
  • Complimentary Enhanced Buffet Breakfast Daily
  • Heated Pool & Bocce Court
  • Fitness Center & Business Station
  • Beer & Wine Bar
  • On-property 24-Hour Market
  • Evening Wine Pouring
  • Self & Valet Parking
  • Half bottle of your choice of wine
  • Hotel Trio Guest Shuttle Service
  • Secure Meeting Room Space for Camp
Host Winery – Saturday Group VIP Dinner

Our Estate vineyards are picturesquely located on a hilltop on the eastern side of Dry Creek Valley, in northern Sonoma County. With commanding views of Geyser Peak and Mount St. Helena to the east, and the entire Dry Creek Valley to the west, the combination of steep terrain, stone-strewn soils, cool ocean influence and warm summer days provides perfect growing conditions for our vines.

Much like the Côtes du Rhône region of France, these diverse soils produce luscious fruit from grape varieties including Grenache, Syrah, Mourvédre, Viognier, Marsanne, Roussanne and Dry Creek Valley’s most popular grape variety, Zinfandel, as well as another favorite, Petite Sirah.

This beautiful 40 acre ranch is sustainably farmed and tended to by hand in 10 distinct blocks based on the specific soil, exposure, slope, vine age and type. Each block is individually managed throughout the growing season to ensure the health of each vine. At harvest, we do something known as micro picks: tasting and then hand picking vine by vine, skipping rows if necessary, in search of the ripest fruit. Ultimately, our goal is to preserve the essence of the fruit that goes into our wines for optimum flavor profiles.

Trattore Farms, Trattore Estate Wines and Dry Creek Olive Company
7878 Dry Creek Road, Geyserville, CA 95441
(707) 431-7200

Save 20% – Become a PacWest annual member. Learn more >

Sample Camp Agenda

Wednesday 3/13 
07:00p-09:00p – Room check-in, catered welcome reception & camp orientation at Hotel Trio

Thursday 3/14
06:30a-07:15a – Complimentary hotel buffet breakfast
07:15a-07:30a – Morning orientation in conference room
07:30a-08:00a – Pack swim and bike gear. Head to swim center
08:00a-09:30a – Team swim workout. Individual video capture – Group 1
09:30a-10:00a – Shower and change into bike gear. Head back to conference room
10:00a-10:30p – INSCYD critical power testing orientation
10:30a-12:00p – KICKR Studio group critical power test
12:00p-12:30p – Post-test brick run
12:30p-03:00p – Personal down time. Catered box lunch
03:00p-08:00p – Individual sessions with coach – Group 1 (review test results & swim videos)
Evening – YOYO dinner, relaxing/sightseeing

Friday 3/15
06:30a-07:15a – Complimentary hotel buffet breakfast
07:15a-07:30a – Morning orientation in conference room
07:30a-08:00a – Pack swim and bike gear. Head to swim center
08:00a-09:30a – Team swim workout. Individual video capture – Group 2
09:30a-10:00a – Shower and change into bike gear
10:00a-01:00p – Ride orientation. Launch long group ride. No brick run
01:00p-04:00p – Personal down time. Catered box lunch
04:00p-04:15p – Regroup in conference room. Group run to high school track
04:30p-06:00p – Group run form clinic flw by speed workout. Run back
07:00p-09:00p – Individual sessions with coach – Group 2 (review test results & swim videos)
Evening – Post-swim review, YOYO dinner, relaxing/sightseeing

Saturday 3/16
07:30a-08:15a – Complimentary hotel buffet breakfast
08:15a-08:30a – Morning orientation. Prepare for ride
08:30a-01:00p – Launch group ride flw by short brick run
01:00p-03:00p – Down time. YOYO lunch
03:00p-04:30p – Guest speaker in conference room
05:00p-05:30p –  Gather in lobby and limo service to Trattore Farms 
05:30p-08:00p – 4-course gourmet dinner with wine pairings
08:00p-08:30p – Head back to hotel
Evening – Post-dinner relaxing/sightseeing

Sunday 3/17
07:30a-08:00a – Complimentary hotel buffet breakfast
08:00a-08:15a – Morning orientation. Gather triathlon gear
08:15a-08:45a – Head to Lake Sonoma
08:45a-09:00a – Get into wetsuits
09:00a-10:00a – Open water swim clinic
10:00a-10:30a – Change into bike gear
10:30a-12:00p – Launch bike time trial flw by short brick run
Afternoon – Hotel checkout, VIP camp concludes

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